We Know
the Ropes.

Founded by seasoned mariner Aleksandrs Borovenskis, who spent a decade on board vessels, Subject: Yachts brings unmatched authenticity to yacht copywriting.

Aleksandrs went up from deckhand to licensed captain 200 GT, gaining invaluable insights into seafaring life. This hands-on experience lays the keel of our unique approach to copywriting for the yachting industry.

After concluding his maritime career, Aleksandrs transitioned into marketing and communications, spending over 12 years honing his craft.

Aleksandrs’s marketing journey has seen him navigate the complexities of digital marketing, content strategy, and brand storytelling.

This transition from deck to desk allows us to blend technical knowledge with creative flair, resulting in copy that not only informs but also inspires — and motivates action.

At Subject: Yachts, we craft words that help yacht builders, brokers, and brands captivate audiences, improve reputation, and increase sales.

Meet Bespoke Copywriting That Gets Your Sails Up.